Thursday, 17 December 2009
Wednesday, 16 December 2009
Holby City Titles Analysis
The titles begin with a close up of a pair of scissors, and as the camera moves, a heartbeat sound starts up, and with every 'heartbeat', it cuts to a close up of something different- a dial, a drip bag, and hospital lights on a ceiling. From these images, I can connote that this TV Drama has the genre of hospitals. The heartbeat is obviously associated with the human body and also hospitals, and the sound of it brings tension and drama to the opening, giving you a feel of the show. The heartbeat sound is the cue for every cut, making it feel more like a heartbeat because of the rhythm and everytime it sounds, the shot suddenly changes. The BBC logo is shown for the first two cuts but then disappears. On the fourth cut, a character is introduced and the actresses name. The running theme of the heartbeat and cuts continues, with more close ups of a heart rate machine, operating equipment, body scans, pregnancy scans and needles. This use of mise en scene make it clear that it is a hospital drama, and throughout, thirteen characters are introduced with short clips shown in a blue/green saturation, both colours loosely associated with hospitals and safety and also ambulances. The main colours in the titles are black and there is a running theme of what looks to be orange and red light strips, connoting prehaps wires, blood, tubes etc. The music speeds up a little after the first four cuts and it sounds mysterious and quite serious. It is not happy music and in the majority of the actors/actresses clips they look serious and dramatic. The last cut shows the recognised logo of the show. The words 'HOLBY CITY' and the 'T' has been changed to a + sign, commonly used to represent first aid, also linking in to the hospital theme. There are 26 cuts throughout and the titles last for about 38 seconds.
Tuesday, 8 December 2009
Why Digital Exhibition is important for the development of a film?
Digital Exhibition put an end to 35mm film, and in 2005 several of the Hollywood studios funded for digital projectors. This means that they can send it to more territories, which before would have cost more as they would have had to of made prints, this therefore benefits them. It is very beneficial for independent film companies as they have a lower budget for reels, so they can now buy into digital exhibition and send it to more territories, where as before they would have been sending it to only one territory (e.g. England), It allows more people to see smaller films.
What are DSN sites?
The majority of The UK Film councils funding has been used to produce digital screen networks, dedicated to the exhibition of specialised films accross the UK. They help to get independent films into mainstream cinemas, 'This is England' had only 10 prints, but with funding from the British Film Council they had the film digitally formatted allowing it to reach 150 DSN sites.
Mainstream films
They are commercial films with wide releases. They play in first run film cinemas, which run mainstream films during the initial release for a certain period of time. They are then sold at popular stores (supermarkets, Game, HMV etc.). They appeal to many audiences and may include more than one genre. They have a multi million dollar budget and often make millions of pounds profit.
Independent Films
They are more original and do not use a film studio usually. They have a low Budget, likely to be under £100,000 and there is a risk that they will not make any profit, and if they do it is usually not very much.
The UK film council want to make non-mainstream films accessible in 3 ways:
1. improving access by showing non-mainstream films more regular on DSN screens, there are 240 throughout the UK.
2. Increasing information by putting information about a film on popular websites which allows them to gain access and information about the film.
3. Raising Awareness by getting funds for prints and advertising (about $4,000,000 a year) to help british distributors promote non-mainstream films.
How has the recession impacted on box office takings?
It has reached a high as it is a cheap way to be entertained, especially as companys such as orange provide deals offering cheap by one get one free tickets. As it is a form of escapism it allows the audience to get away from reality in a cheap and entertaining way. This is similar to the great depression and world war 2, as cinema was used to keep the morale of the British people.
Difference Between Mainstream and Independent Films?
Mainstream films tend to be the Hollywood blockbusters, they have a generalised audience, appealing to most ages and both sex's. They have regular showings in cinemas, showing in the majority of terratories as they have a bigger budget so they are able to buy more prints and reels. Mainstream films often go to DVD a couple of months after being shown at the cinema.
Independent Films are usually advertised below the line, and are mainly shown in independent cinemas such as The Phoenix, Leicester, they are usually shown once a day or week. They usually attract an Arty and Cultured audience or people with an interest in the film industry. They usually have only one genre as they have a lower budget, this also effects the way they are distributed to the cinema, as they will use a digital format as it is cheaper, because reels are a very expensive way to distribute.
What Is Monopolisation?
Monopolisation is the effect different film companies have on the industry, and which take up the majority of the market. The film industry does not have one dominant company monopolising the industry as companies such as dreamworks and universal compete to attract the market. For instance Wrigleys have monopolised the chewing gum market as they have the majority of the market share.
Digital Exhibition put an end to 35mm film, and in 2005 several of the Hollywood studios funded for digital projectors. This means that they can send it to more territories, which before would have cost more as they would have had to of made prints, this therefore benefits them. It is very beneficial for independent film companies as they have a lower budget for reels, so they can now buy into digital exhibition and send it to more territories, where as before they would have been sending it to only one territory (e.g. England), It allows more people to see smaller films.
What are DSN sites?
The majority of The UK Film councils funding has been used to produce digital screen networks, dedicated to the exhibition of specialised films accross the UK. They help to get independent films into mainstream cinemas, 'This is England' had only 10 prints, but with funding from the British Film Council they had the film digitally formatted allowing it to reach 150 DSN sites.
Mainstream films
They are commercial films with wide releases. They play in first run film cinemas, which run mainstream films during the initial release for a certain period of time. They are then sold at popular stores (supermarkets, Game, HMV etc.). They appeal to many audiences and may include more than one genre. They have a multi million dollar budget and often make millions of pounds profit.
Independent Films
They are more original and do not use a film studio usually. They have a low Budget, likely to be under £100,000 and there is a risk that they will not make any profit, and if they do it is usually not very much.
The UK film council want to make non-mainstream films accessible in 3 ways:
1. improving access by showing non-mainstream films more regular on DSN screens, there are 240 throughout the UK.
2. Increasing information by putting information about a film on popular websites which allows them to gain access and information about the film.
3. Raising Awareness by getting funds for prints and advertising (about $4,000,000 a year) to help british distributors promote non-mainstream films.
How has the recession impacted on box office takings?
It has reached a high as it is a cheap way to be entertained, especially as companys such as orange provide deals offering cheap by one get one free tickets. As it is a form of escapism it allows the audience to get away from reality in a cheap and entertaining way. This is similar to the great depression and world war 2, as cinema was used to keep the morale of the British people.
Difference Between Mainstream and Independent Films?
Mainstream films tend to be the Hollywood blockbusters, they have a generalised audience, appealing to most ages and both sex's. They have regular showings in cinemas, showing in the majority of terratories as they have a bigger budget so they are able to buy more prints and reels. Mainstream films often go to DVD a couple of months after being shown at the cinema.
Independent Films are usually advertised below the line, and are mainly shown in independent cinemas such as The Phoenix, Leicester, they are usually shown once a day or week. They usually attract an Arty and Cultured audience or people with an interest in the film industry. They usually have only one genre as they have a lower budget, this also effects the way they are distributed to the cinema, as they will use a digital format as it is cheaper, because reels are a very expensive way to distribute.
What Is Monopolisation?
Monopolisation is the effect different film companies have on the industry, and which take up the majority of the market. The film industry does not have one dominant company monopolising the industry as companies such as dreamworks and universal compete to attract the market. For instance Wrigleys have monopolised the chewing gum market as they have the majority of the market share.
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