used synergy marketing, where the company uses another companys successful products in order to promote their product. For instance, Bridget Jones' diary had adverts for the film on the wrappers of Galaxy chocolate and used Coca-Cola enterprises to be interviewed. Other products/companies that helped to promote the film were The Body Shop, Virgin Megastores, Atlantic and msn.com.
Most high budget films use a lot of visual marketing, which is advertising in the public. Bridget Jones used bilboards, adverts on buses, posters and television and cinema trailers. Lifetime TV also presented 30 clips to promote it.
Product placement is when products use the film to advertise themselves and in Bridget Jones, this technique is used by Galaxy chocolate and Wonderbra.
The Boat That Rocked
used synergy marketing by having a 60 song soundtrack and spotify advertising playlists for the film, as the film was strongly based on music.
They used visual marketing with posters, competitions, computer and phone wallpapers and trailers.
Two products advertised within their film which were Typhoo Tea and Roberts Radio.
James Bond, when advertising their film or advertising products within their film, went for a lot higher market things such as technology, Rolex, Aston Market etc. James Bond is worldwide known and mostly appeals to men, so technological products being involved with the film will relate more to the films audience.
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