Distribution

LICENSING
Licensing is official or legal permission to own or do something, such as trademarks. They are also needed to certify films with the suitable age group e.g U, PG, 12, 12A etc. Licenses usually entitle the director of a film royalties paid for by the distributor everytime a film is shown. Major film companies, e.g Working Title & Universal, have the sufficient contacts and money to get their film distributed world wide.
PRINTS & ADVERTISINGThe quantity of prints produced depends on the film, whether it is low or high budget. Smaller budget films, i.e Dead Man's Shoes, will produce around ten prints to go around one country. Bigger films i.e 2012, with a larger budget, can afford to have around 1000 prints produced so that they can distribute it world wide.

A few methods of common advertising are methods such as posters on bilboards and buses and trailers and these are sent to press releases, interviews and cinemas. The larger film companies have more contacts and higher budgets, giving them an advantage with good press and bigger promotion methods. Above the line marketing, like magazine interviews and television adverts will heighten the publics awareness of the film and create hype.
DIGITAL DISTRIBUTIONDigital Distribution is involving computers like downloads etc. This works out better for independent film companies as it cuts costs on prints and will reach a larger audience as there are no limitations to sending it out.
FILM MARKETINGFilm companies release films on a Friday as the cinema's are most popular on a weekend, and avoid releasing it at the same time as another film with a similar genre/story line. An average of 10 films are released per week, making this more difficult. The film producers have to pay a fee to get the film on the market but a few film companies e.g Working Title have verticle integration which cuts distribution costs. It allows them to distribute it themselves instead of having to pay other companies.