How does the budget of a film of an institution affect the production practises used to appeal to the target audience?

The budget of a film institution affects the production practises used to appeal to the target audience because if a film has a higher budget, it can appeal to a broader audience e.g using higher profile actors to give them a bigger reputation and attracting more of an audience, making the film over-all more successful. For instance, in This Is England, it opened with many clips of historical events of the time (the eighties), which would appeal to the older audience who experienced the eighties. The film focusses on a young actor, who is a likeable character and so appeals to a wider audience again. If the film used bigger known actors it would widen the audience even more, but using unknown actors reactes more realism and makes you feel as if you're watching real life, so this way suits the film more.

Higher budget films can create purpose built sets which are more relevent to the film and make it look more professional and more appealing.

Hot Fuzz was a high budget film, which affected the actors they could hire (Simon Pegg, Nick Frost) which attracted people to it and it used a range of professional sets. The higher budget allowed the film to take on a range of genres like action and comedy, broadening the audience even more.

Dead Man's Shoes however was a lower budget film and did not have the money to appeal as much of an audience. The film would have appealed mainly to British, working class adults as it was based on violence, drugs, working class and swearing, making the age range older and making it unappealing to higher class people.