AGE: 16-25
OCCUPATION: Student.
BACKGROUND: Quirky, different, classy.
LIKES: Fashion, live music, art, celebrity culture.
DISLIKES: Chavs, unoriginality.
AMBITIONS: Creative job, e.g. musician/designer, to travel.
MUSICAL PREFERENCE: Indie, acoustic, electro, alternative-pop.
LOOKS UP TO/IDOLISES: The Olsen twins, Fearne Cotton, Nick Grimshaw, Alex Turner.
MEDIA CONSUMER HABITS: TV- Gossip Girl, Friends, Skins. Magazines- ELLE, NME, GQ, Lula. Film Genre- comedies, thrillers, independent, romance.
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